thePLAN

A digital brand experience company

We imagine, design, build, and sustain experiences with our client partners through proven strategy, user experience and technology.

Our Story

With a legacy of leadership and expertise in the digital industry, our team provides innovative thinking and ideas that move business forward.

Our Approach

Tools, not toys

We develop digital products and services that not only support your overall marketing efforts, but also deliver measurable results. We're all about making an impact--not dancing baloney.

Results, not projects

Because metrics are critical to assessing the abstract idea of attracting and engaging an audience, success measures can't be an afterthought. We consider and strategically determine how our ideas will generate measurable results from day one.

Prototypes, not presentations

Every new idea is an opportunity to collaborate with clients as a partner rather than work in isolation. We want to understand the user and the message behind every experience so we can create products that truly resonate with our clients and audiences alike.

Same room, not cubicles

We believe in cultivating a team atmosphere. Our strategists, designers, project managers, and engineers are problem solving every day in one large, shared space. As we grow, the room might get bigger. But our commitment to cross-team and client collaboration will always remain our driving philosophy.

Select Clients

Abbott The Ohio State University Ohio History Safelite Emergency Networking Nationwide Gedsa Memorial Tournament Skysis Root 23 Formica Cooper Tires

Our Services

Strategy

Brand and identity planning
Communications planning
Competitive audit
Content strategy
CRM strategy
Customer journey development
Data strategy
Focus groups and surveys
Mobile strategy
Reporting analysis & mapping
Search engine marketing (SEO & SEM)
Social media strategy
Stakeholder interviews
User research


Content & Experience Design

A/B and multivariate testing
Branding and identity design
Brand style guides
Content strategy
Infographics
Information architecture
Interface design
Naming
Persona development
Prototyping
User Experience (UX) design
Usability testing and research
Visual design
Wireframing


Technology

API integration
APP development
Content management systems
CRM setup and Integration
E-commerce
Front-end engineering
Kiosk development
Pattern library development
Quality assurance and control
Rapid prototyping
Solution architecture
Technical consulting
Tradeshow development
Web applications


Data & Analytics

Application analytics
Business analytics
Campaign analytics
Customer segmentation & profiling
Dashboard development
Data strategy
Goal setting & benchmarking
Measurement planning
Predictive modeling
Search analytics
Social platform and landscape audit
Survey design and analysis
UX and funnel analysis
Website analytics planning and reporting


Case Studies

Contact The Plan