going on the record

Going on the record with a client partner.

thePLAN's agency of record client GEDSA is a Global Trade Association comprised of leading Medical Device manufacturers, suppliers, distributors and supporting Healthcare organizations dedicated to enhancing Patient Safety through the introduction of innovative medical device solutions.

Planning like it’s 1999


The ENFit Adoption Summit was held at Children’s Hospital Los Angeles with over 100 key stakeholders representing the medical device industry, academia, government and healthcare facilities across the U.S. participating to help accelerate the introduction of ENFit tubing connectors globally.

GEDSA’s 2016 Fall Member Meeting was held in Copenhagen, Denmark. thePLAN assisted GEDSA leadership with booth execution, led member meeting brainstorming sessions and presented the 2016 marketing insights and action plans.

Global education and collaboration

Led planning, development and execution of educational videos, infographics and posters for use in training healthcare professionals on how to adopt and use ENFit connectors in their facilities.

thePLAN - Global Enteral Device Suppliers Assocation GEDSA Education Materials


Since assuming leadership of the brand website, traffic has increased over 300% with decreased bounce rates, longer engagement and overall industry awareness increase through presence at conferences and industry meetings. The GEDSA brand has also been adopted by the industry as the authority in the area of feeding tube connectivity.

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